CLIENT: THE COCA-COLA COMPANY (CONCEPT) | SCOPE: GLOBAL CAMPAIGN, 3D ART DIRECTION & OOH | YEAR: 2026
100mm f/2.8 Macro lens simulation. Each water droplet acts as a convex optical lens, subtly reflecting natural environments within the chilled metallic surface.
INTERACTIVE MOBILE EXPERIENCE A 5-minute digital detox unlocked by your drink. On average, it takes five minutes to slowly enjoy a chilled Coca-Cola. Instead of competing with the smartphone for attention, we turned the device into the guardian of the pause.
Using native NFC and acoustic frequency recognition (triggered by the unmistakable “psst” of the can opening), the web-app shifts the phone into Pause Mode for exactly 5:00 minutes. Notifications are muted, the screen dims into an ambient visualizer blending rising bubbles with tranquil forest landscapes, and spatial audio headphones play curated nature soundscapes synced to the rhythm of carbonation. If you pick up the phone to scroll through social media, the pause breaks; keep it resting near the can, and the sanctuary remains active.
FEEL THE PAUSE — GLOBAL CAMPAIGN CONCEPT
Creative Direction, Art Direction & 3D Visuals: Harrynson Ramírez — Trento Studio Discipline: Advertising / Brand Strategy / Packaging / CGI Location: LDN — 2026
Disclaimer: This is an independent, non-commercial conceptual campaign created for portfolio and art direction exploration. All trademarks and brand assets belong to The Coca-Cola Company.
THANK YOU FOR WATCHING
If you felt the pause, press the "Appreciate" button below.